MARKETING AND ADVERTISING DESIGN • BROCHURES • CORPORATE ID • CUSTOM TYPOGRAPHY • CD/MUSIC PACKAGING • TRADE SHOW
As a huge tennis fan I couldn't pass up the opportunity to create a submission for Wimbledon's poster call 2016. I have no idea how the entries will be valued, if the 'likes' will be a factor or not (check out my entry here, I believe you do need a talenthouse account to 'like' however)... Regardless, I am super-pleased with the outcome. It's hanging on my office wall and that's a win-win already, #designerperks I suppose.
I worked up a few other concepts before choosing this direction but was late to the party, only seeing the call on their FB page late last week. So with finals, grading and a bunch of other things to accomplish, I am glad that I completed and submitted at least one design for the heck of it. (I hope to do a blog post at some point about thumbnailing and idea generation process, crowdsourcing, and design tips, stay tuned.)
A note on the maze: it's functioning, not decorative. I specifically designed it so it would be a viewer experience, carefully crafting only one path to 'greatness'. However, in my haste to submit I posted one earlier version to the talenthouse page with one blocked path; below is the correct version. The call states that the winner(s) could slightly modify the final submission if chosen, and obviously that would be my one tiny edit of course it is a worldwide call, so there's a good chance the only place you'll see it is here.
Overall, I believe the design would make a memorable poster keepsake for Wimbledon. Its modern, elevated aesthetic embodies exactly what this iconic tournament is, plus it's highly conceptual, what better way to graphically interpret 'pursuing greatness' by with the maze experience. Not to mention a possible boost in sales, purchase multiples, one to keep and one to complete. I also have many additional ideas on other iconic tournament elements that could be maze-ivied, an entire series of poster and marketing elements to brand using this design. I'm excited about the possibility and remain cautiously optimistic. I know I'm getting way ahead of myself, but a woman can dream, right?... I don't envy those who must decide. Even if you don't have a Talenthouse account to 'like', make sure you click on the call link to view the entries from around the globe - some really awesome stuff!
Game, set, match - enjoy!
(c) Christina Galbiati, 2016. All rights reserved.
For Christina Galbiati’s art/Illustration site click here.