PRINT COLLATERAL • LOGOS • CUSTOM TYPOGRAPHY • CD/MUSIC PACKAGING • TRADE SHOW
I was recently interviewed by author, artist and educator, Lisa Cyr, regarding the topic of Promotional Strategies:
Q: Can you talk about your brand and how you incorporated that vision into your promotional materials?
A: My design aesthetic is simple, clean and contemporary, while my illustration and artwork is detailed, tactile, layered and full of energy. Having promotional materials that showcase my artwork without competing with the design of the piece was instrumental to conveying my brand effectively.
... to read the entire interview, click here.
(right: photo of outside package and interior of promotional box; which contains metal slipcase and promo cards of work.)
(right: handmade promotional magnets, created with metal and acrylic, and presented in individual black boxes. Each magnet showcases an illustration from my portfolio.)
As we begin 2013, I wanted to share with you my updated website. It is a slight refresh from my previous version– added submenus to both my design and illustration categories, updated descriptions of work and a new contact page. It is a work in progress, 95% complete, so, check back often for additional blog and project updates. Enjoy! -CG
New Welcome page: (click on image, a direct link to page)
New Contact page: (click on image, a direct link to page)
Last Friday, I was saddened, along with the entire world, to hear of the tragedy at Newtown. The unthinkable act of killing innocent school children and adults has affected everyone in an emotional or spiritual way.
For some, it may be holding vigils, attending prayer service, gathering with friends and family, writing articles, blogging, tweeting, talking to neighbors, chatting with the grocery clerk, verbalizing thoughts and feelings – anything to express emotions and begin the very long journey of healing.
For me, a visual artist and designer, my coping mechanism is to create, and that's what I did (see below),
creating an identity that encompasses love, light, and healing – for the 26 brave souls that walked through heavens gate last Friday.
Please feel free to socially share online, this blog, and the images – it is my small contribution to assist in this healing process.
© Christina Galbiati - You may use the contents of this blog and images solely for non-commercial and informational purposes only, If so, please credit author. Any other use, including for any commercial purposes, is strictly prohibited without expressed prior written consent. email@example.com
Please note, I am in the beginning planning stages to possibly create material (stickers/decals, tees?), with proceeds going to the victims families. Because this is so recent, and with the holiday and new year just a few days away, logistically - this may take some time to coordinate. (If you are interested in assisting, please contact me at firstname.lastname@example.org. )
( I am featuring some of my past favorite pieces as blog entries, to reintroduce my updated website portfolio.To view the complete collection click here. )
The New Normal? is a 24" x 24" mixed media collage that focused on the rising cost of gas in 2007.
Even though prices have only increased since then, I am very proud of this particular piece because I feel it is an accurate representation of what most were feeling at the time.
This piece was awarded Curator's Choice award at the 18th Annual Viridian Artists Exhibition in NYC, 2007. The show was judged by Charlotta Kotik, the Curator of Contemporary Art at the world-renowned Brooklyn Museum of Art.
As a designer, I've long been obsessed with beauty of print media. Before my thesis project, where I created a series of 60+ pieces of collage artwork, I created a collection of politically and socially inspired art.
It was back in 2004 when I began experimenting with enlarging words (from newspapers and printed type from my inkjet) via the xerography process and then hand tearing and cutting those words into collage imagery.
One of my first pieces using this process, was based on the 2004 Kerry/Bush election (shown on the left).
A Nation Divided, 18" x 18" ©2004
This piece was inspired by Hurricane Katrina and the devastation it left behind.
Everyone from the national, state and local level, was trying to point blame regarding rescue/ recovery efforts (the inspiration around the finger pointing visual.)
Katrina, 24" x 24", ©2005
In 2006 Immigration was (well it still is) a hot-button issue.
This piece is based on looking at this issue with the glass half-empty or half full concept.
I photocopied the word 'immigration' many times and individually cut out those letters to symbolize people. I also creating a wall of words symbolizing the tension around this topic.
Half Empty or Half Full?, 18" x 18", ©2006
When Pres. Obama won in 2008, I was inspired to mark this historical event by printing his entire inauguration speech, photocopying the words in several sizes, and collaging the entire speech (yes the entire speech is included over these 2 pieces) to make both portraits.
Pres. Obama and the First Lady,
18" x 18" each, ©2009
Symbolically, the uneven tones and broken lines of the type enlarged via xerography process is meant to exploit the importance of print media. This is one of the main reasons why I began this journey, exploring this collage process back in 2004.
I may create 3rd collection of collage artwork in the near future, until then I hope you enjoy a look back of what sparked my passion into the world of collage art and illustration.
Production notes/purchasing info:(Shown in this blog are 4 pieces from my 15 piece collection created from 2004-2009. Please contact me at email@example.com if you are interested in purchasing the original artwork shown in this blog, or to see a complete visual list from this collection).
All of my artwork is mixed media with acrylic, high-gloss UV varnished on 2" deep canvas.
a close-up view of Obama artwork
Recent work: cd packaging for folk legend Pete Seeger's latest release, "Pete Remembers Woody" (legendary folk musician Woody Guthrie).
I've had the opportunity to design several cd packaging projects for Appleseed Recordings over the years, but working on a Pete Seeger project is always an honor.
For his latest release, officially available this Tuesday Sept 25th, this project encompassed a few challenges.
The first being how to combine photography the client was emphatic about utilizing while creating a package that would showcase Pete, his music, as well as all the supporting copy/artists that needed to be on the cover art.
I proposed several cover options. The first round of rough drafts utilized hand drawn typography that would be merged with the supplied photos. As art director of the packaging, I was initially excited to propose this direction, but as most of you in the industry know, client expectations often collide with an art directors proposed vision; so we scratched that concept (hindsight: it did compete with the photograph). I then decided to go in the opposite direction and create a design which utilized typography that was much more clean and allowed the photo to be the main focus.
Helvetica is a font that is often debated in the world of graphic design. Many corporate logos and designs utilize this typeface, but I decided to use it for the reason that it is mainly a "non descript font". As mentioned on fontfeed.com " For many purposes, typography is more about content than style. Fans of Beatrice Warde will tell you that typographers should communicate without distraction. Helvetica, with its simple, unadorned forms, is the perfect crystal goblet. Even its ubiquity contributes to its neutrality — letters so common they become invisible."
So juxtaposing a detailed landscape photo of Pete standing in front of a railroad track, with an 'invisible font', and a strategically thought out order of hierarchy position, was the best choice. The client was not only happy with the outcome, but I was as well– the cover is a nice balance of type that allows the photo to sing.
Even if you are not a fan of folk music, this 2-cd digipak set is a must for your list, and is available on www.appleseedmusic.com.
So you know the drill, we've all been there. You've set aside some time to devote to a project on your list, but end up never completing it.
As a creative person I find myself, more often than not, wrestling with this. Not because I don't have the best of intentions, simply because I am so energized and inspired by everything and have a million things on my list to accomplish. Sometimes I wish I could put my super woman cape on and do it all.
So after 4+ hours of not getting my original goal accomplished, instead of wallowing in my misspent time, I decided to make 'lemonade out of lemons' and create a quick little fun infographic around tonight's events.
I know it's definitely not what I originally planned, and trust me, when events of this nature occur, instead of salvaging, I usually call it a night, make nachos and watch some mindless cable tv show, but instead I decided to capitalize. That's the funny thing about creativity, you never know how or when you are going to get inspired.
I am not a person that usually blogs about every little step of my time, but it was for a good cause tonight.
The result is a complete idea and a sense of fulfillment, (and hopefully it makes a few people chuckle as well).
click on pdf link below for best viewing experience
On press, the 2012 Trexler Trust Annual Report....below, some spreads from this year's report. I have had the honor of designing the report the last several years, and each year we highlight the initiatives of some of the grantees. This year's theme focused on change, featuring historic photos of some of the prominent grantees and the results of the money distributed to their organizations.
The Trexler Trust or is a philanthropic effort of General Trexler, "who died in 1933 leaving a residuary estate of approximately ten million dollars. His will directed that the residue should be help upon a perpetual trust, the income from which would benefit his wife during her lifetime and the citizens of Lehigh County, Pennsylvania after her death. At present, the value of the Trust's assets is approximately $100 million dollars. During the 75+ years of its operation, the Trust has aided the work of Lehigh County charities by providing them with over $100 million in funding including nearly $35 million to the City of Allentown for the 'improvement, extension and maintenance of all its parks.' General Trexler's generosity toward the citizens of Allentown and Lehigh County continues through his Trust."
... it's a mock-up of work from my Summer 2010 MFA endeavor at Marywood University's 'Art of Children's Book Illustration' class.
I was hesitant about taking on the daunting task of illustrating a children's book, but my wonderful professors, Megan Halsey and Melanie Hall were so positive and supportive during our initial meeting, I felt energized about completing this project.
Everyone in the class was assigned a manuscript and I believe they picked the perfect one which allowed me to explore my artistic strengths. I have crafted a style of art where I use the xerography process (photocopy words and sometimes images) and hand-tear the resulting paper palette to create my imagery. I created several (political) pieces of artwork using this collage technique prior to this class (my first piece was in 2004). but I believe by spending almost a year + on perfecting these illustrations (I did several versions of each spread) has allowed me to successfully showcase my style of illustration and offer this service to my clients (Thank you M & M!)
The slideshow below is the final project, a complete 32 page illustrated book of her manuscript. I sent numerous copies to publishing houses for review and have received wonderful feedback from many of them, but no one has officially agreed to publish this version. Even though I did receive approval from Miriam's estate to solicit prospective publisher's with my version of 'Lazy Day', I believe because this was previously published (and is not in public domain) I am wrestling with an additional obstacle of having a prospective publisher weed through attaining her estate's publishing credits. However, I am still soliciting, but mainly as a portfolio piece which showcases my illustration capabilities. For this reason, I figured I'd just post the entire book as a part of my portfolio.
I am working on writing and illustrating my own book, but I realize, even as an illustrator with a specific style, breaking into children's book publishing is not only a crap shoot, but if someone decides to pick up your book, it's also a mighty long process until the work is published. It may be a long journey, but I am set for the challenge and will keep everyone posted of my progress.
Until then, I am happy to share with you and hope you enjoy my version of Miriam Schlein's 'Lazy Day'!
(As of 2012, all imagery below is for educational use only, not for print publication Credits: Artwork © Christina Galbiati; words © Miriam Schlein).
For Christina Galbiati’s art/Illustration site click here.