I was recently interviewed by author, artist and educator, Lisa Cyr, regarding the topic of Promotional Strategies:
Q: Can you talk about your brand and how you incorporated that vision into your promotional materials?
A: My design aesthetic is simple, clean and contemporary, while my illustration and artwork is detailed, tactile, layered and full of energy. Having promotional materials that showcase my artwork without competing with the design of the piece was instrumental to conveying my brand effectively.
... to read the entire interview, click here.
(right: photo of outside package and interior of promotional box; which contains metal slipcase and promo cards of work.)
(right: handmade promotional magnets, created with metal and acrylic, and presented in individual black boxes. Each magnet showcases an illustration from my portfolio.)