It was 1995, graphic design was in the thralls of experimentation, much thanks to the advancement of computer technology and the evolution of the Macintosh computer. With a "no holds barred" attitude, using unconventional fonts and breaking the "rules" of grid design, designers were embracing the Ray Gun / Emigré-esque design attitude, creating expressive work that embodied the 1990s postmodern era of design.
Design historians credit David Carson with bringing this unconventional age of editorial experimentation to the masses with the design of Ray Gun magazine, but another publication was breaking ground as well. Wahine, founded in 1995 by Elizabeth A. Glazner, was a wonderfully designed magazine that accompanied this experimental time period.
I do not quite remember how I came to know about Wahine (since the web was in its primary phase), but I did. And I became obsessed. Yes, I was not (am not) a surfer, but it did not matter. I purchased a subscription purely based on my love for this esoteric design period. After all, it was the '90s, I was a recent design graduate just learning and trying to emulate everything that was "in vogue" about this era. (I even wrote an email to the Art Director in 1995, Shari Fournier, telling her how much I was in awe of what she created. Much to my surprise I received a personal reply, which was so inspiring—as a young designer, I was so thankful she took the time out to answer my email.)
The inaugural issue (far right in the first pic) is apparently somewhat collectable.Regardless, I don't think I'll ever sell my collection as they are a wonderful keepsake to commemorate this amazing era of design.
Below are layout pictures of the first issue of Wahine. I wanted to share with everyone because this magazine has not received, in my opinion, the appropriate recognition it should have.
images, layout/design: © Wahine Magazine
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